Pop-up Store · Sep 17 – Oct 4, 2026 · Hotel Sofitel München Bayerpost
Buy your Bavarian outfit in Munich city - 5 minutes from the Oktoberfest
Handmade, one-of-a-kind Dirndl to buy and keep — right at your hotel. No rental, no appointment. Walk in, find yours, and head straight to the Oktoberfest.
Why this pop-up
More than a dress — your Oktoberfest moment
One of a kind — literally
Every Dirndl exists only once, handmade in Bavaria. Yours is the only one at the Oktoberfest.
Ready in minutes, not months
Try it on and take it home the same day. No orders, no waiting, no shipping. It's yours to keep.
Styled head to toe
Get your matching Oktoberfest make-up and styling right on the spot, so you walk out ready.
How it works
Land. Dress. Celebrate.
- 01
Walk in
Come to the Sofitel, just 5 minutes from the Oktoberfest — no appointment.
- 02
Try it on
Slip into unique handmade Dirndl in sizes 32–52, with honest, personal help.
- 03
Head to the Oktoberfest
Buy your Dirndl, get styled, and walk straight to the Oktoberfest.
Trusted since 2012
Loved by thousands, handmade in Bavaria
“I flew in for Oktoberfest with nothing to wear — walked out an hour later in a Dirndl that felt made for me. Nobody else had the same one.”
The collection
A Dirndl for every woman
Traditional, modern, couture and curvy — each piece one of a kind.
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1/5Find us
Right at your hotel, 5 minutes from the Oktoberfest
- Hotel Sofitel München Bayerpost
Bayerstraße 12, 80335 München — right at the Hauptbahnhof - Sep 17 – Oct 4, 2026
Open daily 9 am to 5 pm - Walk-ins welcome, no appointment needed — we speak English.
Land, get your Dirndl, hit the Oktoberfest
Hotel Sofitel München Bayerpost · Bayerstraße 12
Sep 17 – Oct 4, 2026 · Open daily 9 am to 5 pm
Good to know
Quick questions
Every Outfit is for sale and yours to keep — we don't rent. You buy it, take it home the same day, and wear it for years to come.